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Start 360 Cool Choices

A Gauge NI Social Return on Investment (SROI) report has found that a partnership between Start 360, Northern Ireland’s leading provider of support services to young people, and Cool FM, the province’s foremost commercial radio station, had a significant impact on the young people involved.
The Big Lottery funded the Cool Choices programme, a ground breaking and innovative initiative which took place between August 2014 and September 2016. The 15 week programme aims to help young people, aged 16-24, who are not in employment education or training to develop their broadcast, production and digital media skills whilst also providing the support necessary for them to deal with their barriers to employment and support them to pursue a career in line with their ambitions. Transferable skills include communication, negotiation, working in a team, interpersonal skills and general research skills.
Start 360 and Cool FM commissioned Gauge NI to carry out a SROI assessment of the Cool Choices programme. The SROI model uses monetary value to represent the social costs and benefits of the programme and the evaluation found that for every £1 invested in services in 2015-16, approximately £24 of social and economic value will be returned.
To help Start 360 and Cool FM communicate the findings of the report easily with stakeholders Gauge produced an Impact Card, click on the image above to see the full card. To find out more about the programme visit their website
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